This discussion takes the reader through the past of the GI label brand and its meteoric rise to the apex of the gothic industry.
Peter Giani was born and raised in Leningrad, Russia; known today as St Petersburg. Growing up in the cultural capital of ancient Russia known for its rustic, intricate architecture & medieval charm had a deep impact on the creativite instincts of the young artist.
From his very first days as a child, the budding artist had always been a cut above the rest, and had his own distinct style & taste. He had been deeply interested in art ever since he was five, drawing and sketching on any writing material he could get hold of. He resolved to fulfil his desire to be an artist, & enrolled into the St. Petersburg Academy of Arts. From the moment he entered into the prestigious institution, he thrived in the art of oil painting. Even as a student, he made his own canvases, concocted his own paint, & created impactful works of art, which enraptured teachers, peers & artists alike.
Seeing greater possibilities for growth & recognition overseas, Giani made a brave decision to move to America, where he started out working for small time jewelry companies doing minor work in Los Angeles, California.
Once he got the grasp of things and got good at it, he started creating his own works of art reflecting his very own style & flair. He bravely left his jobs & decided to set up his own shop and forge his own brand.
To thrive while working in a strongly competitive gothic jewelry industry, Giani aims to be the authority on what he calls -”Art of Charms”. Much of his artworks consist of intricately crafted charms in various themes and designs. His most valued and popular works of art however, are his recent models in sterling silver gothic jewelry. His recent line of jewelry known as Dreams In Africa (DIA), depicting the spirit of African culture is his favorite.
Giani has joined hands with a number of the most expert designers and manufacturers we all know today, & has done diverse work for luxury brand name gothic designers. He has learned from every single error, gained experience from every accomplishment, and has mustered these tools of knowledge into his creative arsenal. Aside from his ability to mentally image multi dimensional objects, he is able to turn his “inspirations” masterful pieces. His jewelry has found favor with numerous celebrities, for example Sylvester Stallone.
Why Replicas And Fakes Are Rising In Popularity
In recent days, the Giani brand has faced adversity in the form of countless offshore competitors possessing the talent, resources and ability to deliver equally intricate, gorgeous & expertly crafted luxury gothic silver jewelry to bikers & other rock-culture lovers at a tiny fraction of its prices. Today, fans are given a wide range of alternatives to original jewelry, and as such, they are waking up to the reality of branding, which is actually no more than an illusion.
Brand is not something that customers will always be willing to pay for. In view of the easy affordability of cheaper and just as well-crafted offerings, it is little surprise that luxury label jewelry isn’t an unusual or rare sight on the streets despite the premium brand prices of the original. The new, streetwise sentiment is: why bust the bank on designer label jewelry when you could easily get a near identical product forged from the same top grade 925 sterling silver at a miniscule fraction of the price?
However, in buying alternatives in the form of fakes or similarly styled inspired designs, it is important to confirm the quality of jewelry you are paying for. Giani Inspirations Jewelry competitors range from top grade alternatives & close replicas by bona fide jewelers to mass-producing manufacturers churning out poorly made bootlegs made from low-grade materials such as aluminium & copper.
To learn more about selecting top grade replicas made from real sterling silver jewelry, visit Skull necklace
The author is a Texan craftsman with 8 years of jewelry design experience. He specializes in both jewelry craft and fashion analysis. To find out more about David Yurman, bootlegs, inspired alternatives and other challenges facing the brand, visit David Yurman